![]() “Our partners, including Habitas and Aman, as well as renowned architect Jean Nouvel, have radically different styles but one thing in common - an immersive approach to each destination,” Jones said. It will comprise 40 luxury villas, a discovery center, a library partially carved into the rock, a subterranean spa and a multi-layered organic orchard celebrating the natural landscape. The RCU expects more names to be added to that list soon.Īman is known for its exclusive properties, many of which are located off the beaten track in exotic destinations, while others can be found in some of the world’s most cosmopolitan cities, such as New York and Tokyo.Īman’s AlUla Hegra Resort, set to be completed at the end of 2023, will be located in a secluded mountain valley in AlUla’s Nabataean Horizon district near the UNESCO World Heritage site of Hegra. Hotels that already have a presence at AlUla, or are in the midst of building there, include Accor/Banyan Tree, Aman and Habitas. “We want our hospitality offerings to be a true reflection of the welcoming and warm culture of the local community, rooted in respect for history and nature,” Philip Jones, the RCU’s chief destination management and marketing officer, told Arab News. It is also a sector that can contribute greatly to Saudi Vision 2030 through sustainable growth within the local community. ![]() “In addition, we have de-risked all future investment by committing our $2 billion seed funding to critical projects in AlUla.” The RCU believes hospitality is one of the main areas where AlUla’s potential can shine and where partnerships and projects are flourishing at a rapid rate. “The masterplan presents diverse investment opportunities across multiple asset classes such as landmark cultural projects, social infrastructure, utilities and mobility, hospitality, commercial and residential projects,” he said. “Through The Journey Through Time Masterplan we are developing AlUla’s potential as a destination, a global cultural asset as well as a strong investment,” Wessam Lubbard, chief financial officer of the Royal Commission for AlUla, told Arab News. The total price of the development will be an estimated SR57 billion ($15 billion), out of which SR12 billion ($3.2 billion) is earmarked for primary infrastructure. The masterplan covers the core heritage area of AlUla and is being implemented in three phases until 2035, with the first phase set to be completed by 2023. “The Journey Through Time Masterplan” - the first in a series of plans for AlUla’s development, which the Royal Commission for AlUla (RCU) released on April 7 - will include 5,000 hotel rooms, with 1,000 rooms ready for use by 2023 and an overall target of 9,400 rooms by 2035 as part of a wider development strategy for AlUla. DUBAI: Saudi Arabia’s recently announced $15 billion masterplan for the development of AlUla will mean the arrival of some of the world’s most-famous hotel groups in the governorate, as hospitality has been identified as a key investment area in the plan.
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