![]() The name stuck with the public and Mary Janes became an American term for strap shoes and a staple in any well-dressed little girl's wardrobe. They named the strap shoes that both Buster and Mary Jane wore as "Mary Janes". The company eventually came out with a line of sturdy oxfords for boys. Bush promoted the brand with national print, radio, outdoor, and eventually television advertising. Bush went on to become president of the firm in 1915 and Chairman of the Board in 1948. The company then introduced Buster Brown Shoes to the public in 1904 during the St. Bush persuaded the company to purchase the rights to the name from Outcault. Brown Shoe Company was named for the company's founder George Warren Brown and not Buster. Bush, a sales executive with Brown Shoe Company, came up with the idea that Buster Brown would be a perfect symbol for the compny's line of children's shoes. Beginning at the World's Fair in 1904, Buster Brown became a household name in children's footwear. It was shoes that became the best known use of the Buster Brown character for marketing. Many companies were licensed go use the Buster Brown character. I'm not sure, but believe this was a store sign, perhaps from the 1910s.īuster Brown was a popular comic strip character in the early 20th century. The image of course illustrate the strength and durability of Buster Brown stockings. The image here shows Buster Brown pulling on a stocking with a his faithful side kick-Tige. And they’re still around today, keeping Buster Browns as the brand in kiddie shoes.American clothing footwear manufacturer Buster BrownĪmerican Clothing and Footwear Manufacturer: Buster Brownįigure 1.- Buster Brown is primarily known for its shoes, but the company also sold hosiery as well. Both boys and girls were Buster Brown fans, and no little kid was without a pair, or two, or twenty. Play shoes, school shoes, special occasion shoes… Buster Browns were there. Whether polished up for your Sunday best, or just running around, there was always a pair of Buster Browns ready for your feet. Kids adored the sly boy and his pup, but more important were the Moms who loved both a good role model and a pair of comfortable and affordable shoes. Buster Brown publicity won over the hearts of the tykes when real life Buster Browns and trusty Tiges traveled to department stores for appearances, and the company’s sponsorship of the 50’s kids’ show Smilin’ Ed McConnell and His Buster Brown Gang (later Andy’s Gang) put the Buster Brown name on every youngster’s lips. The shoes with the boy and his dog became instant hits, and the legend grew stronger with each decade. Bush, acquired the name and character rights to the Buster Brown comic strip character in 1904, and the Buster Brown shoe company was born (the Brown last name was purely a happy coincidence). ![]() took off running when a sales executive at Brown, John A. Louis, Missouri into the center of the shoe manufacturing world in 1878. The Buster Brown story begins over 100 years ago, when George Warren Brown turned the city of St. The little blonde boy with the Dutch bang hair, the wide sailor cap, and the big floppy bow collar became mascot to kid’s feet across the nation when he lent his image to the most famous children's shoe company in the world, Buster Brown shoes. Buster Brown’s special friendship with Tige warmed kid’s hearts, and the image of the boy and his dog has remained famous for almost a century, thanks to the world famous children’s shoe company Buster Brown.īuster Brown was a mischievous youngster from the eponymous comic strip, the creation of Richard Fenton Outcault. More than man’s best friend, a dog is boy’s best buddy. ![]() Plunk your magic twanger, Froggy!”Ĭharlie and Snoopy, Our Gang and Pete, Buster and Tige…No childhood relationship is more special than the one between boy and his trusty pet dog-always by your side, through troubles and fun. That's my dog, Tige, and he lives there, too.
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